Sunday, September 19, 2010

Best Practices for Clothing Sellers on eBay

Best Practices to help you succeed

Showcase your items in the best light:

Include high-quality photos showcasing your styles having high-quality pictures will help you take advantage of the more visual shopping experience on new fashion pages, Gallery search results, and "More Like This" results.

* Upload large, high-resolution images at least 1000 pixels on the longest side, and at least 90dpi.

* Make sure photos are well-lit and if you use flash, review photos to verify it hasn't washed out your photos or created shadows or bright spots.

* Focus on keeping images clear and uncluttered. White or neutral backgrounds are best. Try to center the item so that the entire item is in the photo and it takes up 80%-90% of the frame. For smaller items and intricate detail, use a camera with a macro function to zoom in. Retake any blurry images.

* Provide multiple photos that show your item from different angles. Show any wear, tear, or defects to set buyer expectations about imperfect items.

* Use a model, dress form, or mannequin when photographing clothing. It's a better way to show fit than using hangers or laying them on a flat surface. Be sure to show photos of tags on your new items.

* Show the front, back, and designer's label of clothing. Include close-ups of details such as patterns, trims, or textured materials.

* Show shoes from different angles—buyers want to see the front, top, sides, and bottom of soles.

* Photograph handbags inside and out to show the front and bottom of the bag, inside lining, and tags.

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